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Social Media ROI Calculator

Calculate the real business value of your social media engagement. See the full funnel from mentions to revenue.

Inputs

%
$
$

Conversion Funnel

200 mentions
Social Mentions & Replies
3 visits each
600 visits
Website Visits
2% convert
12 customers
Conversions
$500 avg deal
$6,000
Revenue

Results

--
ROI
--
Monthly Revenue
--
Monthly Profit
--
Cost per Acquisition
--
Value per Mention
--
Conversions / Month
Formulas & Methodology
  • Total Visits = Mentions × Avg Visits per Mention
  • Conversions = Total Visits × Conversion Rate
  • Revenue = Conversions × Average Deal Size
  • ROI = (Revenue - Monthly Cost) / Monthly Cost × 100
  • CPA = Monthly Cost / Conversions
  • Value per Mention = Revenue / Mentions

Note: Actual conversion rates vary by niche, audience intent, and reply quality. Social engagement typically converts at 2-5x higher rates than cold paid traffic due to the trust factor of organic recommendations.

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