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SaaS Marketing ROI Calculator

Compare the ROI of engagement marketing (social mentions, Reddit/Twitter replies) vs traditional paid ads.

Inputs

$
$
$
%
$

Results

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Paid Ads
--
Leads / Month
--
Revenue
--
ROI
Engagement Marketing
--
Conversions / Month
--
Revenue
--
ROI

ROI Comparison

Paid Ads
--
Engagement
--
Replies / Month
--
Engagement CAC
--
Formulas & Methodology

Paid Ads

  • Leads = Budget / CAC
  • Revenue = Leads × LTV
  • ROI = (Revenue - Budget) / Budget × 100

Engagement Marketing

  • Replies = Budget / Cost per Reply
  • Conversions = Replies × Conversion Rate
  • Revenue = Conversions × LTV
  • ROI = (Revenue - Budget) / Budget × 100
  • Engagement CAC = Budget / Conversions

Note: Engagement marketing ROI can vary based on niche, reply quality, and platform. The 2% default conversion rate is based on typical warm-lead conversion rates from authentic social engagement.

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