All Tools

Customer Acquisition Cost Calculator

Calculate and compare your CAC across marketing channels. Find your most cost-effective acquisition strategy.

Channels

Google Ads
--
$
Facebook / Meta Ads
--
$
Content Marketing
--
$
Social Media (Organic)
--
$
Reddit / Twitter Engagement
--
$

Results

--
Blended CAC
--
Best Channel CAC
--

CAC by Channel

Industry Benchmark
Average SaaS CAC is $200 - $500. B2B SaaS with enterprise clients can range $500 - $2,000+. Your blended CAC is -- the industry average.
Channel Spend Customers CAC
Total -- -- --
Formulas & Methodology
  • Channel CAC = Channel Spend / Customers Acquired from Channel
  • Blended CAC = Total Spend (all channels) / Total Customers (all channels)
  • Social Media Cost = Hours per Month × Hourly Rate

Note: Attribution is approximate. In practice, customers may interact with multiple channels before converting. Use first-touch or last-touch attribution consistently for best results.

Automate your Reddit & Twitter engagement

Replymer posts authentic replies mentioning your product — on autopilot.

Start Free Trial

No credit card required